What makes color matching tricky?
- Subjectivity: Visual color matching — against a color card, for instance — is easy, but it’s imprecise.
- Standard variation: Uniformity is always associated with high quality, but different industries and products may consider different amounts of variation acceptable.
Why does it matter?
- Consumer perception: If your product colors are inconsistent, consumers see your brand as inferior or your products as cheap.
- Color communication: We see colors differently, and one person may see a perfect match where another sees variation.
Tools are now available to help designers and manufacturers accurately measure, display, and analyze color.
For more details on the hardware and software considerations when implementing a new color management solution, download our Director's Brief via the form below.
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