Why Color Management Matters (And How To Choose The Right Solution)
A guide to digital color communication tools

Scientific color management solutions help you deliver the uniform colors customers associate with quality. They also save time and money.

What makes color matching tricky? 

  • Subjectivity: Visual color matching — against a color card, for instance — is easy, but it’s imprecise.  
  • Standard variationUniformity is always associated with high quality, but different industries and products may consider different amounts of variation acceptable.

Why does it matter? 

  • Consumer perceptionIf your product colors are inconsistent, consumers see your brand as inferior or your products as cheap.
  • Color communicationWe see colors differently, and one person may see a perfect match where another sees variation.

Tools are now available to help designers and manufacturers accurately measure, display, and analyze color. 

For more details on the hardware and software considerations when implementing a new color management solution, download our Director's Brief via the form below.