Benjamin Moore Color Portfolio® app + Color Matching Devices
Help your customers simplify and shorten the color selection process so you can drive more paint sales. Whether they're a pro or DIYer, identifying color will be easier with these portable, instant-read tools that pair with the Benjamin Moore Color Portfolio® app via Bluetooth®.
Benjamin Moore Color Match Tool
SKU: CRM100-003
The DIYer's go-to-tool for simplifying paint color selection. Scan a color to find its closest Benjamin Moore color, instantly!
Retailer Price: $35 USD
SRP: $49.99 USD
MOQ: 12
(Available in US only)
Benjamin Moore ColorReader
SKU: CR100-012
Painting contractors, interior/digital designers and other pros who work with color, rely on this tool for instant, precise color identification.
Retailer Price: $78 USD
SRP: $99 USD
MOQ: 6
Benjamin Moore ColorReader Pro
SKU: CRP100-014
The perfect device for the color pro on-the-go, see your color matches right on the device for the ultimate in ease and convenience.
Retailer Price: $178 USD
SRP: $249 USD
MOQ: 6
Note: Pricing does not include freight. For Canadian orders, be sure to include your UPS or customs agent information on your Purchase Order. Canadian pricing based on current exchange rates.
Please Note: The devices are not spectrophotometers, so they don't provide paint color formulas.
TAKE ADVANTAGE OF CO-OP OPPORTUNITIES.
Eligible retailers can partake in 50% co-op reimbursement for product purchases. For the Benjamin Moore Color Match Tool, up to 25 units eligible for 50% co-op reimbursement. Speak to your Benjamin Moore representative for details.
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| Feature | Color Match Tool | ColorReader | ColorReader Pro |
| Device Display – For Use w/o Mobile App | X | X | ✓ |
| Pouch | X | X | ✓ |
| Bluetooth Mode with Smart phone | ✓ | ✓ | ✓ |
| Accuracy* | 86% | 92-96% | 92-96% |
| Works with Benjamin Moore Color Portfolio Mobile App | ✓ | ✓ | ✓ |
| White Calibration Tile – For Consistent Accuracy | ✓ | ✓ | ✓ |
*Accuracy rates are based on the top 3 closest color matching results.